KERFUFFLE CONFERENCE Built On Trust · 7 July 2026 · ICC Wales Get the £495 Team Pack →
WHY ATTEND K CON 2026

What you walk away with — as an owner, and what your team walks away with.

Two parallel reasons. One day. Every line below ties back to a confirmed speaker, session or experience — and to something you can only get at K Con 2026.

ICC Wales, Newport Tuesday 7 July 2026 600+ delegates Kevin Gaskell · Josh Phegan · Alastair Campbell · Dara Ó Briain

The 60-second version

If you only read one thing on this page, read this. Top half is the conversation with the owner. Bottom half is the conversation with finance about bringing the team.

For the owner

What I get

  • Kevin Gaskell turnaround thinking — 5x CEO of market-leading P&Ls
  • Josh Phegan UK-only coaching — the only UK date all year
  • Alastair Campbell crisis comms — built for 2026's housing politics
  • Whales' Den — a live consolidation map of the PropTech you should and shouldn't be paying for
  • 600+ peers in the room — fee, team, stack benchmarking with people who answer honestly
  • Gala dinner hosted by Dara Ó Briain — a tangible retention asset for your senior team
For the team

What my team gets

  • Phegan front-line frameworks — listing-presentation opening, fee-defence, diary discipline
  • Reviews + complaint handling — Built On Trust applied to the front desk
  • Lettings coaching — some of the best lettings coaching available today
  • CPD hours per role — valuers, lettings, sales-progressors, property managers
  • Peer network — your negs meet other negs, your PMs meet other PMs
  • Gala night — they go back Monday saying "our agency invested in us"

The full picture — 20 + 20

Twenty things the owner walks away with. Twenty things the front-office staff walk away with. Side by side, so you can build the case in one read.

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20 things the owner walks away with

The business case for being in the room yourself
1A turnaround playbook from someone who's done it 5 times — Porsche GB, BMW GB, Lamborghini, Leeds Castle, Quintiles. A CEO who's rebuilt market-leading P&Ls from the floor, walking you through the first 90 days he'd apply to your agency.
2The "world-class team" architecture — Kevin's framework for hiring, structuring and retaining people in markets that punish weak teams. Built for owners who keep losing their best lister to the agency down the road.
3A resilience model for 2026's market — what to actually do in the 18 months when stock is thin, sellers are stubborn and buyers are hesitant. The opposite of "hold tight".
4Permission to fix what you've been tolerating — owners typically leave Kevin's sessions with one decision they'd been ducking for 6 months. That alone pays for the day.
5A live coaching session you cannot buy anywhere else in the UK this year — Josh's only UK date. Owners who fly to Sydney pay £8k+ to sit in front of him. VIP table holders get him for an hour.
6The Phegan listing-presentation rebuild — the exact sequence top 1% agents use to win on fee, not lose on fee. Run it through every valuer on Monday.
7A diary discipline that doubles lister productivity — Josh's daily numbers for valuations booked, calls made, follow-ups closed. Walking benchmark vs your own team's week.
8Josh's thinking, applied to YOUR business — the session is built so you can take what he shares and map it straight onto your own market, your own team and the patch you're currently stuck on. You leave with notes that fit your agency, not a generic talk you can't action on Monday.
9How to communicate when the market or the press turns — Campbell ran No.10 comms through the most hostile press environment in modern UK history. A reference point for handling negative reviews, social pile-ons and fall-throughs going public.
10How to stay calm and credible under scrutiny — the discipline behind staying on message when a customer, a journalist or a competitor is trying to knock you off it.
11What good comms leadership looks like inside a team — how the people at the top set the tone, brief, and stay aligned. Useful for any owner trying to professionalise the way their business talks about itself.
12The Trust audit for your agency — a usable scoring tool to walk into your office Tuesday morning and audit which parts of the customer journey are eroding trust (reviews, fall-through comms, valuation honesty, post-completion silence).
13The proof PropTech is consolidating — Kerfuffle has signed and reviewed ~100 paying suppliers and 1,500+ prospects. The real map of who's growing, who's stagnating and who you should stop paying.
14A real-time view of the next generation of PropTech founders — watch live which products are getting traction and which aren't, with peers in the room voting. Better filter than any vendor sales call.
15Permission to negotiate harder with your incumbents — seeing what the new entrants charge and offer recalibrates what owners think their current suppliers should cost.
16Service as your best marketing channel — in the age of AI, the agencies that win are the ones that are more human, not less. A framework for marketing through service: engineering every interaction to delight, so the marketing budget compounds via word of mouth instead of paid spend.
17The psychology you can deploy on purpose — peak-end rule, reciprocity, the IKEA effect, social proof. Hospitality case studies from Eleven Madison Park, the Ritz-Carlton and the Magic Castle Hotel (the popsicle hotline), translated directly to estate-agency moments.
18Trust as the real foundation of value — not fee, not portal spend, not branding. Clare unpacks the extraordinary leap of trust clients take when they let a stranger into their home, and how to honour it across every appointment.
19The language of confidence, the behaviours of credibility — the specific words and specific behaviours that turn a stranger into a trusted professional in under an hour. Repeatable by every valuer in your business by Monday.
20600+ peers, full CPD coverage and a measurable ROI lens — premium tables of 10, one CPD cert per fee earner (valuers, lettings managers, property managers), plus the Dara Ó Briain-hosted gala. £450 ex VAT for the full Individual VIP day & night; one additional instruction at average UK fee covers a table of 10.
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20 things your team walks away with

CPD-eligible, hands-on, deployable Monday
1A listing-presentation opening framework that wins more pitches on Tuesday — Josh's first 3 minutes approach, used by Australia's top 50 agents.
2A fee-defence approach — how to hold the line when a vendor pushes back on commission. CPD-relevant for every valuer in the country.
3A diary structure — Josh's hourly framework for high-performing listers. Negotiators leave with a day-plan they can apply.
4A "second-time call" approach for stale stock — the follow-up cadence that converts vendors thinking about reducing rather than relisting.
5The mindset shift from "negotiator" to "deal owner" — how Kevin's high-performing teams differ from average ones. Useful for negs being groomed for branch manager.
6A personal-resilience model — for staff doing 30 fall-throughs a year. Reduces churn, raises retention scores in your next people survey.
7Simon Gates (Opening the Gates Consultancy) — a practical session built for negs, valuers and branch managers. Real-world templates and habits that lift listing conversion in the next 30 days.
8The language of confidence, the behaviours of credibility — the specific words and behaviours that turn a stranger into a trusted professional in under an hour. The skill every valuer in the country can apply on the next valuation.
9The small, human moments that transform client experience — the micro-interactions that move clients from satisfied to advocates, plus a renewed sense of purpose, professionalism and pride in the role front-line staff play.
10A framework for delivering marketing through service — every interaction in the buyer / seller / landlord / tenant journey designed to delight, not just satisfy. Front-office staff leave with a checklist they can apply Monday.
11Low-cost ways to engineer the moments customers talk about — borrowed from Eleven Madison Park, Ritz-Carlton and the Magic Castle Hotel and translated to a UK branch reality. Plus the psychology underneath: peak-end rule, reciprocity, IKEA effect, social proof.
12A reviews approach — how to ask at point of instruction, offer-accepted, and completion to get a 5-star Google review. CPD value: customer-experience standards.
13A complaint-handling micro-flow — the 4 moves to take a 1-star moment to a saved relationship, anchored in the Built On Trust frame. Lettings staff especially.
14Fall-through comms standard — the wording that keeps a buyer or seller warm enough to instruct again instead of going to the competitor.
15A hands-on demo of the 5 most-used UK PropTech tools — front-office staff see the tools their owner is paying for, in one place, in 90 minutes. Stops the "I never knew our CRM did that" problem.
16Direct unfiltered conversation with founders — staff ask "does it actually work for an office our size?" without a sales pitch in the way.
17AML & compliance + lettings-specific CPD — AML, deposit protection, Renters' Rights Bill, deposit alternatives and rent protection. Branch managers and lettings consultants get a printable summary.
18Sales-progression + marketing CPD — conveyancing rails, search providers, sales-progressor productivity, plus what's working on social and ROI on portals vs paid. For progressors, in-house marketers and any neg running their own personal brand.
19A peer network for every job role in the room — negotiators meet other negotiators, property managers meet other PMs. Career CPD: shows them their job has a future. Direct retention play.
20Evening gala + awards — the team finishes the day at a Dara Ó Briain-hosted dinner. They go back Monday saying "our agency invested in us". The hardest-to-measure but most-mentioned reason staff stay after K Con.

The numbers, plainly

A whole table for the cost of one extra instruction at average UK fee. That's the K Con maths.

Per head
£450

ex VAT — Individual VIP, day & night. Full conference, networking, dinner and after-party.

Team bundle
£495+VAT

5 K Con tickets for £495 — just £99 each. 50% off the standard rate via the "Bring the Team — Strategy Day Special".

Buy Team Pack →
Break-even
1 listing

One additional instruction at average UK fee covers a table of 10. Phegan's session alone can do that on Monday morning.

Build the case. Then book the table.

If a conversation would help, hit reply on this page or grab 15 minutes with the Kerfuffle team. Otherwise — tickets are open.